(Download) "Strategic Management and Online Selling" by Susanne Royer # eBook PDF Kindle ePub Free
eBook details
- Title: Strategic Management and Online Selling
- Author : Susanne Royer
- Release Date : January 15, 2013
- Genre: Industries & Professions,Books,Business & Personal Finance,Management & Leadership,
- Pages : * pages
- Size : 7726 KB
Description
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
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